Perfect Corp. and Colgate Partner for AR-Powered Teeth Whitening Virtual Experience

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds.

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By: Lianna Albrizio

Associate Editor

Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with Colgate for the launch of a specialized tooth whitening algorithm to bring the results of the brands’ Colgate Optic White Overnight Teeth Whitening Pen to life through AR simulation.    The AR tooth whitening experience was developed through extensive research and collaboration between Colgate experts and Perfect Corp.’s engineers. The result i...

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